ROSHAH

Fractional Product Leadership for B2B SaaS

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Clarity, Judgment, Growth.

You know something is wrong with your product organization. Sales is pitching whatever closes. Engineering is talking about debt. The roadmap changes every week. Everyone is busy, but nothing feels like progress.

I've seen this pattern at every stage, from seed to Series D - and fixed it, repeatedly. I've taken bespoke dev shops and turned them into SaaS companies. I've launched PLG motions from zero and built AI products since 2016, before it was a board agenda item, that changed business trajectories. I've grown product teams from 5 to 25 and helped raise over $200M in funding along the way.

The Difference

I don't hand you a slide deck and leave. I get in the work on day one: player-coach, not advisor. I build the org that runs without me.

Roshah is my advisory practice. The name comes from Persian, meaning light and illumination. I work with founders, CEOs, and boards who need a product leader's perspective - not a consultant's slide deck. Whether it's a full diagnostic, a fractional role, or a sounding board for hard decisions, I take you from mess to machine.

3 mo Fix the foundation
6 mo High-velocity product org

Clarity to see what's broken. Judgment to prioritize what matters. Growth that lasts.

Services

Fully Booked

Fractional Product Leadership

You need a product leader in the work, not a consultant on retainer. Player-coach from day one. I build the org that runs without me.

Fully Booked

Interim Product Leadership

The seat is empty or the gap is urgent. I step in, stabilize, and hand off clean.

Strategic Advisory

A CPO in your corner, a few hours a month. Hard calls, second opinions, and the questions your team will not ask you.

Fractional Product Leadership

Player-Coach, Not Advisor

Your product org is shipping. But nothing is adding up. Sales owns the roadmap. Engineering cannot explain why. And you are still making every product call.

That is not a roadmap problem. That is a product organization that cannot operate as a strategic function.

I get in the work on day one, leading the team, owning the hard conversations, and building the systems that protect your long-term bets from short-term pressure. Foundation in 3 months. High-velocity product org in 6.

What I build:

  • A defensible roadmap with delivery discipline
  • Independent market intelligence so product can challenge sales, not just service it
  • The operating cadence, team structure, and stakeholder alignment that runs without me in the room

Currently fully booked. Join the waitlist or explore Strategic Advisory.

Interim Product Leadership

Stable, Fast, Clean Handoff

The seat is empty. Or your product leader just left. Or you are navigating a transformation and need someone in the room who has seen it before.

I step in as your product leader for a defined period: full presence, full accountability. I stabilize the org, maintain momentum, and either hand off to the right permanent hire or leave the team capable of carrying it forward.

This is not a placeholder. It is a high-stakes engagement with a clear exit.

Where this fits:

  • Product leadership departure, planned or unexpected
  • Acquisition or merger: two product orgs that need to become one
  • Crisis or transformation, when the stakes are too high to leave the seat empty

Currently fully booked. Join the waitlist or explore Strategic Advisory.

Strategic Advisory

Judgment On Demand

You do not need a product leader in the seat. You need one in the room when it counts: the pricing call, the roadmap bet, the hire you are not sure about.

This is a standing engagement, 2 to 4 hours a month. A recurring session, async access in between, and a direct line before any decision you do not want to get wrong. No deck, no report, no ramp-up. You bring the decision, I bring twenty years of pattern recognition.

This is counsel, not execution. When the problem needs hands, that is a different engagement, and I will tell you which one.

Where this fits:

  • Founder acting as de facto CPO who wants a check on their product judgment
  • Pricing, packaging, or roadmap bets headed to the board
  • Evaluating a Head of Product hire, or deciding whether you need one yet

Testimonials

Fractional Head of Product
"When Roshah joined us, we didn't have a product org. We had a backlog and a lot of opinions. Within three months, [they] had restructured the team, hired into key roles, installed a roadmap process, and got us shipping predictably for the first time. By month six, we had a 12-month roadmap our board actually trusted."
CEO & Co-Founder, Supply Chain SaaS
Product Assessment
"We knew something was broken, but we couldn't pinpoint it. Roshah's Clarity Product Assessment gave us a brutally honest view of where we were and a clear path forward. They identified gaps in our process, misalignment between product and sales, and a roadmap that was all promises and no strategy. The report became the blueprint for our turnaround."
CTO, Insurance Tech
Strategic Advisory
"We needed someone you could help position our software and help us land our first customers. Roshah became the answer. [They] don't just give advice rather they ran workshops and getting me and my cofounder to think through who we are for, what we do, and why our solution matters. Every conversation leaves me clearer on what to do next."
Founder, Datacenter Tech
Fractional Head of Product
"After our acquisition, the product orgs were a mess. Two roadmaps, two cultures, zero alignment. Roshah came in, diagnosed the friction points, and built a unified operating model in under four months. They earned trust from both legacy teams, which is rare. We went from chaos to a single, coherent product strategy."
Chief People Officer, Industrial Software
Product Leader Coaching
"I got promoted to Director and immediately felt out of my depth. [Roshah] helped me see the role differently. Less about having all the answers, more about building the systems and relationships that get results. Their coaching gave me the confidence to lead, not just manage."
Director of Product - Supply Chain Tech

Insights

Articles

View all on Substack →
Product Leadership
The Five Minutes That Broke My Mental Model
Hiring
Before You Hire a Head of Product, Run This Diagnostic
Product Vision
Take Your Vision Out of Dormancy & Into a Growth Engine
Product Operations
Your AI Rollout is Burning Your Team Out & How to Prevent It

Podcasts

Becoming Product-led
Navigating the $10M ARR Inflection Point (Part 1)
Product Led Growth
Mistakes to Avoid When Pursuing Product Led Growth

Contact

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Or book a call directly.