You know something is wrong with your product organization. Sales is pitching whatever closes. Engineering is talking about debt. The roadmap changes every week. Everyone is busy, but nothing feels like progress.
I've seen this pattern at every stage, from seed to Series D - and fixed it, repeatedly. I've taken bespoke dev shops and turned them into SaaS companies. I've launched PLG motions from zero and built AI products that changed business trajectories. I've grown product teams from 5 to 25 and helped raise over $200M in funding along the way.
Roshah is my advisory practice. The name comes from Persian, meaning light and illumination. I work with founders, CEOs, and boards who need a product leader's perspective - not a consultant's slide deck. Whether it's a full diagnostic, a fractional role, or a sounding board for hard decisions, I help you get from mess to machine. 3 months to fix the foundation. 6 months to build a high-velocity product org.
Clarity to see what's broken. Judgment to prioritize what matters. Growth that lasts.
Full leadership, coach-player model. Transform your product organization in 6 months.
Comprehensive diagnostic of people, process, product, and plan.
On-call strategic counsel for founders and executives.
Mentorship for first-time and experienced product leaders.
We step in as your full-time Head of Product on a fractional basis, delivering all the responsibilities of the role without the overhead of a permanent hire. We build alongside your team, establish the frameworks, and execute the transformation from chaos to predictable delivery.
What we deliver:
Timeline: 3 months to correct the department, 6 months operating as a high-velocity machine.
A comprehensive evaluation of your product organization using our proven "4 Ps" framework: People, Process, Product, and Plan.
This assessment reveals where breakdowns are occurring and provides a clear roadmap for improvement. for those who know something isn't working but can't pinpoint the root cause.
What's included:
Deliverable: Written report with findings and recommendations, plus executive readout session.
For founders and executives who need strategic product counsel but don't require hands-on execution.
We provide the judgment and experience of a seasoned product leader on an ongoing basis - helping you navigate complex decisions, validate approaches, and avoid costly mistakes.
Ideal for:
Format: Regular strategy sessions, async communication, and decision support as needed.
One-on-one coaching for product leaders who want to level up their craft and leadership impact.
Whether you're a first-time Head of Product figuring out the role, or an experienced leader facing new challenges at scale, we provide the mentorship and frameworks to accelerate your growth.
Focus areas:
Format: Regular 1:1 sessions with async support between meetings.