You know something is wrong with your product organization. Sales is pitching whatever closes. Engineering is talking about debt. The roadmap changes every week. Everyone is busy, but nothing feels like progress.
I've seen this pattern at every stage, from seed to Series D - and fixed it, repeatedly. I've taken bespoke dev shops and turned them into SaaS companies. I've launched PLG motions from zero and built AI products since 2016, before it was a board agenda item, that changed business trajectories. I've grown product teams from 5 to 25 and helped raise over $200M in funding along the way.
I don't hand you a slide deck and leave. I get in the work on day one: player-coach, not advisor. I build the org that runs without me.
Roshah is my advisory practice. The name comes from Persian, meaning light and illumination. I work with founders, CEOs, and boards who need a product leader's perspective - not a consultant's slide deck. Whether it's a full diagnostic, a fractional role, or a sounding board for hard decisions, I take you from mess to machine.
Clarity to see what's broken. Judgment to prioritize what matters. Growth that lasts.
You need a product leader in the work, not a consultant on retainer. Player-coach from day one. I build the org that runs without me.
The seat is empty or the gap is urgent. I step in, stabilize, and hand off clean.
Something is broken but you cannot name it. The 4Ps diagnostic does. Written findings, executive readout, clear path forward.
Your product org is shipping. But nothing is adding up. Sales owns the roadmap. Engineering cannot explain why. And you are still making every product call.
That is not a roadmap problem. That is a product organization that cannot operate as a strategic function.
I get in the work on day one, leading the team, owning the hard conversations, and building the systems that protect your long-term bets from short-term pressure. Foundation in 3 months. High-velocity product org in 6.
What I build:
The seat is empty. Or your product leader just left. Or you are navigating a transformation and need someone in the room who has seen it before.
I step in as your product leader for a defined period: full presence, full accountability. I stabilize the org, maintain momentum, and either hand off to the right permanent hire or leave the team capable of carrying it forward.
This is not a placeholder. It is a high-stakes engagement with a clear exit.
Where this fits:
You know something is wrong. Revenue is not translating from the roadmap. Sales and product are misaligned. The team is busy but nothing feels like progress.
The Diagnostic names it: clearly, specifically, with a path forward.
Using the 4Ps framework, People, Process, Product, Plan, I evaluate your product organization across every dimension where breakdowns happen. You get a written findings report and an executive readout session you can act on immediately.
Most clients come in for the Diagnostic. Many stay for what comes next.
What you get: